The Media Association of Pittsburgh (MAP) was founded in 1945 by Thomas J. MacWilliams. The original name of the organization was The Pittsburgh Radio and Television Club (PRTC). For several decades, the PRTC was largely composed of media advertising Account Executives, Sales Managers, and General Managers from Pittsburgh and Pittsburgh-area radio and television stations, and offered functions and gatherings for primarily social and networking purposes.
Our Mission: To be the preeminent resource for the media buyers and sellers in the greater Pittsburgh area. To identify, celebrate and educate the media community. To be a conduit for area businesses seeking to invest in media.
During the last two decades of the 20th century and the past ten years as well, a significant portion of the organization’s membership became media buyers, directors and owner/operators of local advertising agencies, along with advertising Account Executives and Managers from non-broadcast media such as outdoor and print, and students from local colleges and universities. Some of the organization’s highlights over the past 30 years include terrific, annual events acknowledging remarkable accomplishments in advertising and media such as The Outstanding Achievement in Media Awards and social/networking events which raise money for scholarships that the club awards to outstanding college students who are majoring in communication/media-related fields.
The name of the organization was changed in 2007 to the Media Association of Pittsburgh (MAP) to better represent the increasingly diverse membership and to also move the organization in more of a media resource and educational direction, while still not losing sight of the social and networking roots of the group. Informational monthly breakfasts have helped to underscore the importance that MAP puts on taking Pittsburgh advertising and media to new heights now…and in the years to come. The same is true for the MAP website: www.mediapittsburgh.com.
To know “the right direction” to go in Pittsburgh media, you’ve got to use the MAP.
In 2010, the Media Association of Pittsburgh proudly celebrated its 65th anniversary.
Come join us…and help make Pittsburgh media even better for another 65 more years!