About Us
Our Mission: To be the preeminent resource for the media buyers and sellers in the greater Pittsburgh area. To identify, celebrate and educate the media community. To be a conduit for area businesses seeking to invest in media.
Arm yourself with the best tools and services and intellect when navigating the media world. Prepare yourself with MAP – the Media Association of Pittsburgh. MAP is a noun – an organization devoted to media. MAP is a verb – being everything that is media. However you approach media, we are your motivation and the heart of this industry.
Creative. Savvy. Media Smart. We are Writers, Producers, Reporters, Anchors, Media Planners and Buyers, Product Developers, Account Executives, Agency Owners, Station Managers. If it has to do with media, we have something to do with it and about it. We’re a body of devoted, dedicated, determined individuals who grasp the concept of media and all this wonderful trade has to offer.
Our purpose is to provide focused education about our media world, to recognize and honor outstanding individuals in our industry, to identify young scholars and encourage them to grow in this world, and to establish and maintain relationships with everything and everyone that is media.
We were established in 1946 as the Pittsburgh Radio and TV Club. We have evolved as has our industry. And we continue to look to the future in our digital world.
Ready to MAP?
Executive Board
Vicki Potter
President (Term began January 2025)
Victoria Potter is currently the Global Assurance Director for ID Comms, award-winning global management consultancy specializing in media and advertising. She joins from ECI Media Management, where she has been US Business Director since 2019, having previously worked at Ebiquity for more than 13 years, rising to Client Services Director for the US business. Victoria began her media career working at Universal McCann and Saatchi & Saatchi and has since worked across a wide range of marketing categories such as Automotive, FMCG/CPG, Pharmaceutical, Entertainment, Electronics, Travel, Food and Beverage and Fast Food Restaurants.
Judy Bernstein
Treasurer
Judy is a Philly girl, born and raised in Elkins Park. After taking a Television/Film course in high school, Judy decided to pursue a career in communications and attended Syracuse University. Graduating with a BS in Television/Radio and a minor in Marketing and she is now a lifelong Syracuse fan.
Making the move to Pittsburgh in 1989, Judy began selling locally. Her positions included A.E. for WTAE and WPXI, NSM for WPGH, TTN Sales Manager for Clear Channel Radio/iHeart and AE at the Pittsburgh Post-Gazette.
Judy has a daughter Hannah who loves to travel the world. She is proud to live in Pittsburgh where she enjoys her friends, family, traveling, eating, reading and hiking.
Christine Robertson
Secretary
Christine is a Media Buyer/ Planner with Chemistry Communications. She works with a dynamic media team in both the Pittsburgh and Atlanta office on media plans and implementing buys for a range of clients.
Her media career started in Kansas City, and she went on to senior buying and planning positions at agencies in St. Louis and Cincinnati where, as a media supervisor, she bought broadcast in the top 20 DMAs.
After a lovely decade or so focused on raising her three children, Christine returned to the workforce as part of the launch team for Fairmont Pittsburgh hotel. There, she was Executive Assistant to the General Manager and served as Secretary for the Fairmont Condo Association.
In her free time, Christine is pursuing a USRowing Assistant Referee certification, enjoys reading, knitting and has discovered a passion for golf. You can also find her on Peloton, sweating away as MTLChristine.
Doug Andiorio
Vice President of Communications
Doug Andiorio is a member of the account management team at , StackAdapt. He works with reps and their clients on their digital strategy and campaigns ranging over many products. Before that he with 535Media/Trib Total Media as a digital strategist. Previously he was a part of the digital sales team at WPXI-TV since 2017, before that he was Market Research Analyst at Comcast Spotlight, handling research for the Pittsburgh, Wheeling, Youngstown, and Johnstown-Altoona-State College markets. His media career began at the Pittsburgh Post-Gazette as a Research Analyst in 2011 in their advertising department.
Andiorio is a Massachusetts native but has called Pittsburgh home since he graduated from Point Park University in 2011, where he also played baseball for two years. Along with being a Pittsburgh sports fan he enjoys playing sports as well such as hockey, softball, and even kickball. Doug also spends a lot of time with his girlfriend on their new home and spending time with their dog Joey.
Sydney Moidel
Vice President of Celebrations
Sydney Moidel is a Senior Media Buyer/Planner at RJW Media, bringing a decade of experience in traditional and digital media planning and buying. With expertise in display advertising, social media, OTT/CTV, and streaming audio to name a few, Sydney delivers integrated media strategies that prioritize efficiency and client satisfaction. Known for her attention to detail and client-first approach, she seamlessly manages all aspects of media buying while ensuring campaigns are executed with precision.
While attending Robert Morris University, Sydney’s media career began with internships at Ronin Advertising and MARC USA, where she went on to become a Media Buyer in 2017. Since then, she has worked with top brands, including PA Lottery, Levin Furniture, and Dollar Bank, among others. Throughout her career, Sydney has honed her ability to craft impactful campaigns that drive results across multiple channels.
Outside of work, Sydney balances her career with her growing family. When she’s not strategizing media campaigns, she enjoys spending time with her son Cameron, husband Heath, two dogs (Brody and Kobe) and two cats (Sansa and Snow). She’s passionate about the evolving role of AI in media and continues to embrace new trends in the industry.
Jim Maffessanti
Vice President of Membership
Jim Maffessanti is an accomplished sales executive with extensive experience in the television industry, driving sales strategies and fostering client relationships.
Jim started his career in television in 1993 at WPGH TV as a traffic coordinator and quickly moved into sales. He then moved to WTAE TV in 2001 as an account executive and would later become Digital Sales Manager and then Local Sales Manager. In 2017, Jim moved his family to Burlington, VT to lead the sales team at WPTZ TV, the local NBC affiliate. In 2024, Jim found his way back to The ‘Burgh to reconnect with his family and the Pittsburgh media community and is now serving as a Regional Account Executive at Comcast Advertising.
A proud native of Pittsburgh, Jim’s educational background includes a Bachelor of Arts from Pennsylvania State University, which laid the foundation for his successful career in sales and management.
In his free time Jim can be found spending time with his family, camping or riding his bike on the many rail trails in and around Pittsburgh.
Vic Wallace
Vice President of Education
Vic Wallace is a Regional Sales Manager for the Northeast & Mid-Atlantic at Q1Media. His role allows him to be both a player and a coach, leading a team in strategic initiatives while also supporting businesses in achieving their marketing objectives.
Vic is a seasoned marketing professional with over 29 years of experience building and promoting brands across the country. He has cultivated expertise in traditional advertising formats, such as radio and television, and has focused exclusively on digital marketing for the past 9 years.
A native of Pittsburgh, PA, Vic is passionate about excellence and forward-thinking, which have made him a trusted partner in the industry. Outside of work, he enjoys staying active in the local community, volunteering, and coaching his children in their activities.
Board of Directors
Mike Muldowney, Hearst
Cassandra Vadala, RJW Media
Jimmy Zackal, Carnegie Mellon
Zach Shivey, WTAE
Jason Daquelente, Red House Communications
Jim Graci, Retired
Pete Baird, Hoffmann Murtaugh
