B2C COVID Think & Drink | October 22, 2020
Attendees learned COVID-19 industry-specific trends and purchase behavior shifts as the current pandemic continues to evolve. InMarket provided a look back at key learnings form the Summer of COVID and look ahead to 2020 fall and winter expectations around the election, holiday shopping, and a potential second wave.
The event was concluded with a fireside chat between InMarket and MAP’s very own Cassie Vadala, Media Director, 9RoofTops, discussing key learnings in media planning this year.
Presented by InMarket: Kalpana Sehwani, Vice President of Client Strategy and Daniel Perez, Director of Product Marketing