2020 political ad spending is projected to be at an all-time high between presidential, house, senate, gubernatorial races, and more. Over 50% of expected ad spend will be across TV (Broadcast and Cable), but advertisers are also pivoting to digital and social to align with changing consumption patterns.
The noise can be deafening, which is why it’s important for both political and non-political advertisers to understand the implications of the 2020 election.
In this panel, you will hear from esteemed political analysts and marketers in Pittsburgh on the state of the election, what it means for politicians and brands, and learn how to drive impact for your brand, in your local market, on your terms.
Matt Merriman Preston
Communications Consultant & Political Analyst
WPIX TV/PCNC; KDKA Radio