B2C COVID-19 Update | May 7, 2020
The waters are murky and navigating the complex landscape brought on by COVID-19 is no easy feat. The COVID-19 update sought to highlight different consumers trends and purchase behavior shifts during the current pandemic leveraging first-party data from presenter, InMarket. Members who attended this event learned about:
- COVID-19 macro consumer and purchase trends
- Innovative and impactful ways marketers can respond to support consumers
- COVID-19 industry specific trends and strategies for retail, CPG, QSR/Dining, and banking categories
- What to expect in the coming months
A recording of the webinar can be found here (Password: 5R*68$23).
Presented by InMarketL Kalpana Sehwani, Vice President of Client Strategy and Daniel Perez, Director of Product Marketing