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Stand Up & Stand Out in the 2020 Political Landscape
March 12, 2020 @ 8:30 AM - 10:00 AM
2020 political ad spending is projected to be at an all-time high between presidential, house, senate, gubernatorial races, and more. Over 50% of expected ad spend will be across TV (Broadcast and Cable), but advertisers are also pivoting to digital and social to align with changing consumption patterns.
The noise can be deafening, which is why it’s important for both political and non-political advertisers to understand the implications of the 2020 election.
In this panel, you will hear from esteemed political analysts and marketers in Pittsburgh on the state of the election, what it means for politicians and brands, and learn how to drive impact for your brand, in your local market, on your terms.
Our Panel:
Justin Lokay
Roger Rafson
Mark Harris
Matt Merriman Preston
George Potts
Moderator:
Communications Consultant & Political Analyst
WPIX TV/PCNC; KDKA Radio