Everyone thinks it’s time to pivot, but is it? More accurately now is the time to try something new while reinforcing brand messaging. Matthew Fanelli, SVP Digital, MNI Targeted Media, will explore why it’s important to optimize all channels. For B2B companies that means using data to inform a marketing mix based on real-time live […]
2020 has shaped up to be an unusual election year, to say the least. At the onset, political ad spending was projected to be at an all time high between presidential, house, senate, gubernatorial races, but unprecedented circumstances made even the savviest of candidates and marketers revisit their marketing and media plans time and time […]
The Media Association of Pittsburgh annually recognizes outstanding individuals for their contributions in the following areas; Radio, Television, Agency/Allied, Outdoor/Magazine/Newspaper/Internet, as well as awarding The Art Stein Memorial Award, The Thomas J. MacWilliams Lifetime Achievement Award and the newly added; The Rising Star Award. Congratulations to our 2020 Winners; Television Ken Rice/KDKA-TV Radio Tom Fauls/Steel […]
