Predictions & Pivots for the Fall Election Cycle | September 10, 2020

2020 has shaped up to be an unusual election year, to say the least. At the onset, political ad spending was projected to be at an all-time high between presidential, house, senate, and gubernatorial races, but unprecedented circumstances made even the savviest of candidates and marketers revisit their marketing and media plans time and time again. Our expert team of panelists weighed in on

  • How projections stacked up to reality
  • Lessons learned from the first half of 2020
  • Key predictions moving into the fall election cycle including understanding how the mail-in ballot changes campaigns
  • The new rules of audience engagement during an election year

This event was proudly hosted in collaboration with the American Advertising Federation of Pittsburgh.