2020 political ad spending is projected to be at an all time high between presidential, house, senate, gubernatorial races, and more. Over 50% of expected ad spend will be across TV (Broadcast & Cable), but advertisers are also pivoting to digital and social to align with changing consumption patterns.
The noise can be deafening, which is why it’s important for both political and non-political advertisers to understand the implications of the 2020 election season.
In this panel, you will hear from esteemed political analysts and marketers in Pittsburgh on the state of the election, what it means for politicians and brands, and learn how to drive impact for your brand, in your local market, on your terms.
Justin Lokay, Effectv (A Comcast Company), Roger Rafson, CMS Radio, Mark Harris, Coldspark, Matt Merriman-Preston, Ampersand Consulting, George Potts, Fifth Influence.
William Green, Communications Consultant and Political Analyst, WPXI TV, PCNC, KDKA Radio